This 5,200-square-foot duplex at 1 Beekman Place, on the marketplace for the very first time in 50 years, is a uncommon piece of NYC history. Owner is one-time and socialite Warhol muse Barbara Allen de Kwiatkowski. With 60 linear feet of windows overlooking the East River on each known level, this palatial 12-room co-op offers five bedrooms, three fireplaces, a private balcony, two terraces overlooking the East River and a one-bedroom staff apartment on another floor.
A semi-private elevator landing opens into an extraordinary gallery on the apartment’s main floor. An elegant library, living room and dining room open off the gallery. All offer unobstructed panoramic river views. The home’s pre-war proportions, soaring fireplaces and ceilings keep carefully the space as romantic as it is huge. Underscoring the glamour of the Upper East Side aerie, an oversized portrait of Allen, signed and painted by Warhol himself, hangs in the living room (though it’s not contained in the sale).
Interiors bear the stamp of famous culture decorator Sister Parish, exemplified in the eating room’s nature-inspired wallpaper. An expansive eat-in kitchen with a walk-through butler’s pantry is accessed from the dining area and overlooks the iconic Beekman Place streetscape. An elegant semi-circular staircase leads from the main-floor gallery to the top level where in fact the home’s five sleeping rooms can be found. Three of the five, like the master bedroom, face the river. Two bed rooms open onto a semi-circular Juliet balcon; the west wing of the upper level offers two additional rooms, a staff room, and a laundry room.
Built by the Rockefeller family in 1929, One Beekman Place was a pioneer even among Manhattan’s esteemed prewar-era cooperative apartment buildings among the first to include amenities for health and fitness. An elaborately tiled in house swimming pool starts to an east-facing garden courtyard that is meticulously landscaped with adult trees and shrubs and perennial plants. Residents have exclusive use of a full-size indoor golf ball court also, a golf simulator and a fitness studio room. A spacious lobby-level lounge starts to a courtyard. Traditional white-glove staffing includes a doorman, porters, and an elevator operator, all working 24 hours a day, as is an on-site valet-attended parking garage.
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But this hasn’t taken away from their stores. Their Christmas advert has turned into a custom in a few brief years. People still go with their stores and purchase things, especially at Christmas, though they can purchase the same things online even.Why? They have created an in-store experience that individuals desire to be part of. Experience is approximately participation.
The customer needs to be engaged. AFTER I switch tool suppliers I don’t really care about involvement, it’s a passive thing. However when people come to a golf club or centre they are actively choosing to spend at least one hour of their free time with you. Just how do engage them, how will you make them feel like these are part of something to justify your price being greater than a budget membership.
After all, they could easily get a walk free of charge outdoors or put some weights in their garage, why are they with you? What adds to your experience, what detracts from your experience? Does a vending machine offering the same stuff as your local petrol station add or detract from your health and fitness experience?