The Most Comprehensive Business Card Design Guide

Why would you need a business cards design guide? To make well-designed and professional business cards you have to look at a great deal of factors. The ones you have to look at the most include concept, colors, fonts and typeface, images and shapes. Business cards may be small but designing them is not always easy. Your concept should be well-planned and detailed.

Visualize what or how you want your business credit card to look. What specific audience are you focusing on? How will you want these folks to understand your business? These questions bring us to the content of your business card designs. The content is the info that will be printed on your card.

Include your complete name, position or title, phone, address, email address, and other relevant contact information. You are able to go for the original paper or cardstock or alternatives such as plastic material, wood, steel or magnetic stock. If you plan to use an unconventional materials, it’s advisable to go for something relevant to your business.

For example, you may use a wood-like stock if you are in construction or interior design-related business. These modern materials might cost more, but can leave a more powerful first impression. You have to consider the quality of materials when selecting specifications for your business cards. Thick cardstock tends to be stronger than thinner ones. Thicker cardstock also better tends to feel, making them more effective for creating positive impressions on recipients. A study on haptic feelings has found heavier objects impact decisions favorably, which will probably be worth remember when printing anything meant to be passed out. The choice of coatings and surface finishes also creates a direct effect on your design.

Glossy coatings tend to draw out colors, but they also feel less enjoyable compared to matte or uncoated stock. Matte and uncoated stocks generally have more subdued colors but also have a tendency to feel better on our fingertips. Choose whichever suits your design and goals the best. Another aspect of business card design is choosing the right colors.

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The colors you pick should be highly relevant to your brand. If you’re placing a logo design on your cards, make sure that other colors you choose go well with it. The color setting you utilize for printing is important also. Colors on your design will appear on your display than it probably will on paper differently. This is because most monitors and other electronic devices use RGB for a much better range of colors on a dark screen, & most printers use CMYK for better comparison on light-colored or white paper.

Read How to Get Your Image File Print-Ready to understand how to change your color settings and get your project ready to printing. Business cards design guide for colors. Each color conveys different effect and meaning on your visitors. Color choices must reflect the type of your business and exactly how you want your brand to seem to your target market. Below is a list of colors and related meanings that will help you decide on your design colors. White is a positive color which is often associated with purity, innocence, goodness, sincerity, softness and perfection.

It reflects growth, openness and creativity. It’s important to notice that white space is important in designing since it balances out colors and patterns. Black denotes authority, power and control. Sometimes, it also creates an air of mystery and secrecy. Blue is a versatile color and can be utilized in many businesses and professions. Darker shades are much more serious than lighter tints.

However, blue is not advisable for food-related businesses because since blue tends to cause a primal response that reduces our appetites. Red attracts attention. It connotes action and it stimulates senses. It’s a bold choice as a small business card bottom color but will likely stand out among a couple of cards. Green means character and health usually. Orange attracts a lot of positive responses. It is associated with optimism and cheerfulness.

Yellow reflects positivity. It stimulates passion, logic, and playfulness and it is perfect for businesses related to children. It stimulates decision making and communicating also, advisable for networkers and entertainers thus. Let’s get a few technicalities out of the real way. A typeface is the actual style or ‘style family’ of the letter. From a design perspective, it is the most crucial feature of a text.