I, too, was fascinated, as a kid with the FBI’s Most Wanted posters. My first impression was always, “Those tough-looking men don’t stand the opportunity, with the FBI on their tail.” But as I grew old, I pondered why the FBI published their 10 Most Wanted list. After all, they could well keep the list as an interior record for all those police firms, and free themselves the probability of general public criticism for not having captured a higher profile lawbreaker.
The FBI, by broadcasting the real brands and faces of its Most Desired criminals, is leveraging the eyes and ears of the tens of an incredible number of citizens who gaze upon the list. Additionally it is creating a complete new degree of oversight from the general public. The “pressure is on” to execute!
I also believe that once our goals are announced, they have a much better chance of being achieved, through the benevolent serendipity of the universe. This idea can work similarly well in private business. A Top Ten list of “most wanted” customers, if posted conspicuously, would alert all within the organization-from the boardroom to the mail room-of the required business that is still “roaming free.” Why shouldn’t that be common knowledge? It might shock many a CEO to discover how few employees in the wide business have even an inkling of the top focuses on of the sales department. The effect could be galvanizing; the list would be a constant reminder of the very most desired accounts “out there” available on the market.
Each “poster” would be modeled after the real thing-with a flattering photo of the CEO the business wants to do business with, some organizational stats, and a “reward” to the worker who contributes to the establishment of business relationships. Now every employee would be “in the know” and explicitly recruited in the goal.
And one never knows what can occur when the entire workforce is being leveraged. These little bits and pieces of information could prove to be very useful to the company’s strategists. But the information will not be communicated unless the rank and file is involved in the hunt for new business. A conspicuous Top Ten list would keep the company’s goals fresh in everyone’s mind-especially if there were to be always a Reward (like a tropical vacation for two) for information resulting in the “capture” of the client.
- It establishes the product’s planned personality and value proposition
- Metadata management
- Direct marketing
- Turn your proposal draft around in less than weekly and a completed proposal in two weeks
By submitting its top ten focus on customers (i.e., through conspicuous ads and commercials), the company would, like the FBI, ask the pressure of the public. Stockholders would ask about the progress made in reining in the very best ten accounts at every shareholder meeting. Business journalists would guide the list, and even make fun of its ambitiousness perhaps. The existing suppliers of the top ten companies would be placed on observe that determined competition is coming after them and not afraid to say so. As well as the targeted customers?
They would love it! Consider a CEO picking up the Wall Street Journal and seeing his/her own “Wanted” photo submitted, and his company listed as the mentioned business goal of the vendor-publicly, fearlessly, audaciously. The impression could be nothing but positive. The name of the vendor would be forever ingrained in the CEO’s consciousness. He would check out. The type of company are they?
All the employees are motivated to ensure the business gets the value from those assets, plus they lightly don’t take this responsibility. They are very seriously interested in turning a profit, and if technology won’t facilitate that objective, the business won’t spend money on it. Compared to our 2012 Wisdom of Crowds Market Study, SMEs in 2013 reported that mobile device support, SaaS and dashboards will be the certain specific areas of highest interest.