With the ever-increasing demand for yoga exercise in London, the united kingdom, business owners like Shamir Sidhu and Daniel Marin are looking to create more yoga exercises studios to improve the accessibility of their brand, More Yoga. “We try to be the dominant chain. By 2022 we visualise having 100 sites in London and also have grown in local metropolitan areas,” Sidhu said in an interview with HEALTH AND FITNESS CENTER Management Magazine. Currently, the brand has 15 Yoga studios across London along with another 15 in areas such as Tower Bridge, Stratford, and Surrey Quays.
Tower Hill is the latest golf club, month which was launched last. The pair had established a fitness studio previously and this being the second you have become quite successful. “Our first business was fitness studios called MoreFit, which we launched in 2014,” Marin said. “We had three, but development was gradual and we realised yoga exercise offered much more potential, so we switched our focus.
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“Starting in 2016, we self-funded the first four studios, then used loans to operate a vehicle development. The mark of 100 sites is an authentic one, according to the pair. Even though the yoga exercise market is saturated, Sidhu said the market is fragmented and has place for a large operator. “There are lots of players in the yoga exercises market, but many are small self-employed studios,” Sidhu adds.
The goal of the brand is to give a wider variance of yoga exercise to people by filling the gap between village hall yoga and boutiques. “We don’t have reception showers or desks, the fit-out cost of every studio is low, which means they swiftly become profitable,” Marin said. “We look for open areas of 800 to 1200 sq foot (74sq m to 111sq m), with no pillars. Former betting shops and shops work effectively.
Sidhu and Marin developed the idea of creating a yoga exercise studio after coming together with yoga exercises expert Charlotte Wellfare. Since then there’s been no looking back again for them and have consistently worked on expanding more and more studio room to provide more accessibility to the culture. “You want to completely revolutionise how people gain access to yoga and the type of products they get in the studios. It really is desired by us to become more accessible to a wider portion of culture”, the pair mentioned in a press review.
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