Strategic Corporate Social Responsibility: 4/1/17

A key to understanding the full implications of Strategic CSR is the theory that corporations reveal our values; they do not shape those beliefs. In other words, corporations reflect the aggregated ideals of their collective set of stakeholders (inner and external). An extension of this basic idea is that corporations are not the problem; they will be the solution. The for-profit firm is simply a tool that people have devised to resolve a particular problem – how to allocate scarce and valuable resources.

There is a finite group of resources open to us. How exactly to allocate these resources in a way that produces ‘ideal’ value in most is a problem that has challenged humanity throughout our lifetime. The best solution we have found to date is for-profit companies working within a market-based, democratic form of capitalism. You understand firms are merely a tool Once, you understand that they shall do what we should ask of these. If we keep these things pollute the planet (even as we are, at the moment), they will efficiently do that. Equally, if we ask them to preserve the planet, they shall find the most efficient means of attaining that goal.

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They can do what we wish these to do – they reveal our collective set of values. I had been thinking about this again in light of United’s recent difficulties. To what degree is United shaping the flight industry and to what extent is it merely giving us what we, collectively, want – cheap tickets and bare-bones service?

The most recent crisis going to United is manufactured all the more apparent as opposed to last week’s news about the flight industry’s most recent performance ratings. The one headline that caught my attention – the low budget carrier there, Spirit Airlines, is the most profitable U presently.S. I fail to understand how that may be. If people want the absolute cheapest tickets, why would they complain if they receive poor service then, or their hand bags get lost, or whatever triggered them to complain? If we wish good service, we must understand that there is a cost associated with this.

And, if we are willing to pay for good service, we have to believe that there are many business owners out there who would become more than prepared to provide it to us. Clearly, when it comes to airlines, however, the majority of us do not need to cover that service. This brings me back to United.

I don’t always agree with the overall build of the article in the url below, but it is the most unique perspective I have observed in the acres of coverage on this issue. More importantly, I believe it catches effectively the theory that United is merely a reflection of the broader system that we have designed through our day-to-day decisions. Quite simply, while it feels satisfying to shoot the messenger, we should always remember that it is we (the firm’s collective set of stakeholders) who are sending the message. Obviously, on the other hand, the actual fact that so many travellers experienced outraged at the occasions and spread the word so quickly suggests a willingness to stimulate change, ….

We’ll have to find out if there are any long lasting implications for United. Past performance suggests we will quickly ignore and proceed. But, it will probably be worth keeping in mind next time you get an airline ticket. Do you want to demand better service and pay for it, or are most of us heading towards a future filled with variations of Spirit Airlines or Ryan Air (or your lowest-cost carrier of choice)?