The Advantages of Free Shipping in the US and Canada

The Advantages of Free Shipping in the US and Canada 1

Improving Customer Experience

Online shopping has become a staple for many customers in the United States and Canada. With the increasing number of online stores available for shopping, customers have become increasingly selective in their purchase decisions. Free shipping has become an essential factor in the online shopping experience for many customers in the U.S. and Canada. A recent survey conducted by Shippo revealed that over 75% of consumers consider shipping costs when making a purchase decision. With free shipping, customers are incentivized to make more purchases as they don’t have to worry about extra costs associated with shipping. This results in better customer experience, which ultimately drives customer loyalty and growth in sales for online stores.

The Advantages of Free Shipping in the US and Canada 2

Boosting Conversion Rates

Studies have shown that free shipping can lead to a significant increase in conversion rates. According to a 2019 survey by BigCommerce, 80% of customers say that free shipping would incentivize them to shop online more frequently, while 32% of customers would abandon their online shopping carts if free shipping is not offered. Offering free shipping motivates a significant number of potential customers to complete their purchase as it eliminates the extra cost associated with shipping. Read this detailed report reduction in abandoned shopping carts and increased conversion rates translates into higher sales for online retailers. Discover additional pertinent details on the subject by checking out this thoughtfully chosen external resource. Printed stickers, supplementary information provided.

Reducing Shopping Cart Abandonment Rates

Shopping cart abandonment is a common issue faced by e-commerce stores. It happens when customers add items to their shopping cart but don’t complete the purchase process. A significant proportion of customers abandon their carts because of shipping costs. Free shipping can be a motivating factor that reduces shopping cart abandonment rates. According to a study by Statista, approximately 47% of customers abandoned their shopping carts due to high shipping costs. With free shipping, customers are more likely to complete their purchase and not abandon their shopping carts, which results in higher sales for online stores.

Increasing Sales and Revenue

Providing free shipping can help businesses increase sales and revenue. According to a report by Deloitte, retailers that offer free shipping experience a 16% increase in order value compared to those that don’t. Customers are more likely to purchase an additional item or two if the free shipping threshold is met. Businesses that incorporate free shipping into their marketing strategies can also experience increased sales due to customer referrals and positive reviews. By offering free shipping, businesses can also differentiate themselves from their competition and attract more customers. Want to know more about the topic discussed in this article? Printed stickers, packed with valuable additional information to supplement your reading.


The implementation of free shipping has several advantages for online shopping in the US and Canada. Providing free shipping improves the customer experience, boosts conversion rates, reduces shopping cart abandonment rates, increases sales and revenue, and differentiates businesses from their competition. In a time where e-commerce is growing rapidly, offering free shipping can be a key factor in the success of online stores. By adapting to the needs of their customer base, online stores can increase customer loyalty and drive business growth.