Unless you’ve been on a deserted island somewhere, you understand that Facebook is a very important channel for marketing yourself as well as your business. Salespeople leverage it in which to stay touch with customers and build relationships with new ones. Businesses make it part of their marketing plan to create leads and sales.
Almost anyone can reap the benefits of Facebook’s reach and it’s crazy to disregard the opportunities there. When growth of a public channel surpasses the public’s ability to adapt, concerns and questions arise. Opportunities abound but many stop lacking taking action. “Do I need another Facebook Page for business? …and the answer is… this will depend.
A simple yes or no… isn’t that simple. Facebook continues to do an incredible job of attracting users while enhancing marketing opportunities for business. Changes happen often and that adds more misunderstandings when searching for the right answers. Choosing if to truly have a separate Facebook Page for business depends upon how you define your business and its goals.
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Salesperson: build a relationship network, turn into a trusted authority, increase referrals and ultimately close deals. Entrepreneur: similar goals to a salesperson but “closing deals” could have different connotations (such as startups or app developers) that different strategies would be utilized. Business that offers to consumers (B2C): set up understanding and build curiosity about the brand, create a community with the ultimate goal of switching followers into customers.
Business that markets to other businesses (B2B): just like B2C and there’s a brief set of very specific strategies that work for B2B on Facebook, which begins with knowing where your visitors spend some time. Non-Profit: build awareness, interest and even interest for your cause, foster advocacy, and increase donations. It’s important to understand what your targets are first before venturing out onto any marketing system.
Define your business objectives and always put strategy before techniques. Marketing a business on Facebook takes a “Business Page. ” It’s actually against Facebook’s Term of Service to truly have a personal profile for a business, so don’t make the mistake of utilizing a Personal Profile for a business. You wouldn’t wish to accomplish that anyway because Personal Profiles don’t have the advantage of Facebook ads, which you’ll definitely need in order to promote drive and posts website visits and conversions.
You will however, need a Personal Profile to be able to do something as Admin on your Business Page. All Facebook Business Pages are tell you personal accounts which is confusing for newbies. It’s best to create an “administrative” Facebook personal accounts to administrate your Business Page. Because I’ve seen too often where business owners have left the social mass media up to someone, that person is no longer doing work for them, and they’re incapable access their own web page then. Pro Tip: When creating an personal account with which to perform your Business Page, always use an email address with your company’s domain name.
This gives you complete control over your page and that has access to it. Once you’ve got your Business Page created, then add trusted users as Admins on the page (you can transform or delete them anytime). For a salesperson or business owner, the response to “Do I need a separate Facebook Page for business? ” is more technical.
It’s mega-important to recognize what you are feeling comfortable with. Social media marketing should be a positive experience for you. If it isn’t, it shall show in how you connect and employ. 1. If you’re don’t and new know what to do, start with a Personal Profile (Account). Fill in all of your contact information and remember to put your projects contact info, not your individual info. That real way, you can make your Profile public without worrying about your personal data. When your Profile is general public, you’ll be found by leads and customers. 2. When you have a powerful Facebook Personal Profile, then continue leveraging your Profile as a networking tool.