If the Department of Defense has a cultural media plan, isn’t it time your organization created one? If you delay any more, it might be safe to state your business is slower than the government officially. Jokes aside, social media policies are serious business. What should businesses consider when creating social media insurance policies? Nina Kaufman: Social media policies are, in many ways, an expansion of general work policies which have been around for many years. Employers utilize them to set ground rules and expectations with their workers.
However, it takes a delicate balance. As a small business owner, you want the employee and social mass media policies to set a professional tone for your business. Nevertheless, you want to avoid making them so Draconian that employees fear they’ve fallen into a George Orwell novel, and look for the first chance to get another working job. Social media can be a powerful business tool in the right hands, and a robust business nightmare in the wrong ones.
One vital consideration: is it possible to trust your employees to be adult and accountable? Is there in any manner that social media insurance policies can infringe with an employee’s privileges? NK: Many of the social media suggestions merely mirror what’s already appropriate in the off-line world: don’t blab private client information; don’t talk about company trade secrets; be careful about where, when, and how you decide to badmouth your employer. While companies tend to shy away from placing restrictions on employee activities outside of the workday, there’s an ever-growing consciousness that employees need suggestions.
With the Web 2.0, bad stuff can happen as easily outside company time just. Many financial institutions, for example, have prohibited their employees from using social media because of the great concern that confidences may be divulged, or that an employee may say something “out of compliance” with securities regulations. Having said that, it’s one thing to truly have a social media plan, and quite another to spend time trolling the Internet to enforce the behavior.
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